A Brief Guide To Japanese Coffee Packets – 11 Coffee Sticks You Need To Try

Simon Way
by Simon Way

Discover popular Japanese coffee stick brands and products including AGF Blendy, Nescafé Gold Blend, Maxim, and Starbucks premium mixes. Learn how Japan’s instant coffee sticks work, their types, and why they are a convenient café-style option at home or on the go.

6 min read
A Brief Guide To Japanese Coffee Packets – 11 Coffee Sticks You Need To Try-Japanese Taste
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    As Japan is famous as a green tea-drinking country, many visitors are initially surprised to find that it has a thriving coffee-drinking culture. In 2021, almost 433 million tons of coffee were consumed in Japan, an increase from less than 400 million tons at the turn of the century.

    Japan has a host of coffee chains, including a plethora of stores from popular American brands such as “Starbucks,” “Seattle’s Best,” and “Tully’s” as well as a wide selection of specialist hand-drip coffee houses. For those looking for a simpler coffee experience, however, Japanese supermarkets and convenience stores offer a wide range of instant coffee, including individual sticks of coffee containing exactly the right amount for one cup of coffee, which will be the subject of this article.

    How we decided
    • Brand SelectionInclude major brands (AGF, Nescafé, Starbucks)
    • Quality & ConveniencePrioritize convenience + freeze-dried quality
    • Convenience LevelEasy preparation (just add hot water, single-serve sticks)
    • Variety of OptionsInclude both budget and premium product ranges

    After looking very briefly at the history of coffee drinking in Japan, we will look at the freeze-dried method used for instant coffee, before comparing a wide range of types of stick coffee available in Japan.

    Our recommendations

    Black Coffee

    One thing to be aware of when purchasing coffee in Japan is that whereas in other countries, “black” coffee means “without milk”, in Japan, unless otherwise stated, this will mean “without milk and sugar.” This simplest form of coffee is very popular, especially among men, and a number of “black coffee” products are available in stick form, as described below.

    Nescafé Black Stick Instant Coffee Packets Sampler 45 Count

    This pack of 45 coffee sticks from Nescafé is a great idea if you are not sure of your preference and would like to try a variety of different black coffee blends. This sampler includes five different types, namely Nescafé Gold Blend, Nescafé Gold Blend Dark, Nescafé Gold Blend Fragrant, Nescafé Roasted Aromatic Rich, and Nescafé Roasted Aromatic Soft. Enjoy this wide range of different exquisite coffee flavors coupled with the convenience of instant coffee in a stick.

    Best for Trying Different Black Coffee

    Pros
    • Variety of blends in one pack
    • Easy way to compare tastes
    • Convenient single-serve sticks
    Cons
    • Not very strong or bold
    • More “basic” flavor profile

    AGF Instant Black Coffee Packets Coffee Shop Blend 100 Sticks

    This bumper pack of AGF instant coffee offers excellent flavor and aroma in the convenience of a coffee stick. These 100 individually wrapped sticks mean that your regular shot of coffee won’t break the bank, working out at only 30 yen per cup. 

    Best for Daily Coffee at Low Cost
    AGF Instant Black Coffee Packets Coffee Shop Blend 100 Sticks

    AGF Instant Black Coffee Packets Coffee Shop Blend 100 Sticks

    Introducing AGF Premium Coffee Shop Blend Instant Black Coffee Packets, a delightful fusion of convenience and exquisite flavor in every stick. Savor the rich, aromatic essence of carefully selected coffee beans in the comfort of your home, office, or on the go. This pack contains 100 individually wrapped sticks, ensuring you have a premium coffee experience at your fingertips.
    $27.95
    Pros
    • Very affordable per cup
    • Smooth, easy-drinking taste
    • Reliable everyday option
    Cons
    • Not very rich or complex
    • Can feel flat for strong coffee lovers

    AGF Maxim Freeze Dried Instant Coffee 100 Sticks

    Another extremely economical offering from AGF is this pack of 100 coffee sticks in the Maxim brand. The freeze-dried coffee in each pack is made in Japan, using coffee beans from various places around the world, including Colombia and Vietnam.

    Best for Balancd Taste Instant Coffee
    AGF Maxim Freeze Dried Instant Coffee 100 Sticks

    AGF Maxim Freeze Dried Instant Coffee 100 Sticks

    This instant coffee has been roasted and freeze dried domestically in Japan to keep all the taste and aroma of coffee.
    $23.98
    Pros
    • Freeze-dried = better aroma
    • Smooth and well-rounded flavor
    • Good value for quantity
    Cons
    • Still not as fresh as brewed coffee
    • Medium strength only

    AGF Maxim Black In Box Instant Coffee Assortment 50 Sticks

    If a pack of 100 sticks feels like more than you want to be starting with off the bat, why not try this pack of 50 sticks from AGF? The pack includes coffee sticks made from four different bean types: 20 sticks of the Brazil blend, and 10 each of Colombia, Mocha, and Kilimanjaro blends.

    Best for Trying Origin-Style Black Coffees
    AGF Maxim Black In Box Instant Coffee Assortment 50 Sticks

    AGF Maxim Black In Box Instant Coffee Assortment 50 Sticks

    The AGF Maxim Black in Box features four kinds of unsweetened instant black coffee from the AGF's Maxim series.
    $18.95
    Pros
    • Multiple bean origins in one box
    • Good variety (Brazil, Colombia, etc.)
    • Fun tasting experience
    Cons
    • Inconsistent taste per stick
    • Not very strong overall

    Coffee with Milk

    This section covers blends of ground coffee with milk, as well as milk-based espresso drinks.

    AGF Blendy Café Latory Rich Milk Cafe Latte Unsweetened 18 Sticks

    A common gripe among coffee lovers in Japan is that only “black” coffee is unsweetened and, especially canned coffee with milk tends to be sweetened to some degree. If you prefer your coffee with milk but no sugar, then this product is for you. Just add water to create a delicious cup of rich coffee with milk. 

    Best Café Latte Without Sugar
    AGF Blendy Café Latory Rich Milk Cafe Latte Unsweetened 18 Sticks

    AGF Blendy Café Latory Rich Milk Cafe Latte Unsweetened 18 Sticks

    These AGF Blendy Café Latory Sticks are the perfect solution to quickly and simply make a delicious cup of rich coffee with milk.
    $13.98
    Pros
    • Unsweetened
    • Creamy milk texture
    • Easy instant latte
    Cons
    • Slightly mild coffee taste
    • Not very strong espresso feel

    AGF Blendy Cafe Latory Rich Milk Cafe Latte 18 Sticks

    This is the sweetened version of the above product for those who like their creamy coffee a little sweeter.

    Best for Sweet Coffee Lovers
    AGF Blendy Cafe Latory Rich Milk Cafe Latte 18 Sticks

    AGF Blendy Cafe Latory Rich Milk Cafe Latte 18 Sticks

    These AGF Blendy Cafe Latory Sticks are the perfect solution to quickly and simply make a delicious cup of rich coffee with milk.
    $11.98
    Pros
    • Smooth and sweet
    • Very easy to drink
    • Creamy café-style taste
    Cons
    • Too sweet for some
    • Less coffee bitterness

    AGF Blendy Stick Cafe au Lait Instant Coffee with Milk 8 Sticks

    If your preference is for Cafe au Lait rather than the espresso-based Café Latte, then this may be the product for you. This compact box is also easy to carry around, making it perfect for those who want to enjoy an instant cup of rich coffee with milk on the go.

    Best for On-the-Go Milk Coffee Drinkers
    AGF Blendy Stick Cafe au Lait Instant Coffee with Milk 8 Sticks

    AGF Blendy Stick Cafe au Lait Instant Coffee with Milk 8 Sticks

    AGF Blendy Stick Cafe au Lait is a quick and simple solution to make instant coffee with milk at home.
    $4.75
    Pros
    • Compact and portable
    • Light, easy taste
    • Quick to prepare
    Cons
    • Small pack size
    • Less rich than latte

    Starbucks Creamy Cafe Latte Premium Mixes (Pack of 3)

    This product, created as a collaboration between Nescafé and Starbucks, contains a total of 12 servings, and allows you to experience the true taste of Starbucks Café Latte enjoyed in their stores with the convenience of an instant stick coffee.

    Best Café-Style Starbucks at Home
    Starbucks Japan Creamy Cafe Latte Premium Mixes (Pack of 3)

    Starbucks Japan Creamy Cafe Latte Premium Mixes (Pack of 3)

    Starbucks Cafe Latte is a premium milk coffee developed by Starbucks and Nestlé Japan that can be made instantly and enjoyed in the comfort of your home.
    $14.99
    Pros
    • Closest to café-style latte
    • Creamy and rich
    • Strong brand consistency
    Cons
    • More expensive per cup
    • Not very strong espresso hit

    Flavored Coffees

    Flavored coffees have greatly increased in popularity in recent years in Japan, and those who like a plus alpha in their coffee will be glad to know that there is a wide range of options available in stick form as well.

    AGF Blendy Cafe Latory Rich Creamy Capuccino 7 Sticks

    Although it may be a matter of debate whether cappuccino counts as flavored coffee, as it contains chocolate sprinkles we have put it in this section. Lighter than a Café Latte, this pack of seven sticks allows you to make the perfect cappuccino just by adding hot water.

    Best for Dessert-Style Coffee Drinkers
    AGF Blendy Cafe Latory Rich Creamy Capuccino 7 Sticks

    AGF Blendy Cafe Latory Rich Creamy Capuccino 7 Sticks

    Ready-to-use instant powdered sticks to make delicious and creamy rich capuccinos.
    $4.75
    Pros
    • Frothy cappuccino feel
    • Slight chocolate notes
    • Easy hot drink experience
    Cons
    • Very small pack
    • Light coffee strength

    Starbucks White Chocolate Mocha Premium Mixes (Pack of 3)

    If you are going for something truly luxurious, why not try this pack of 12 servings of white chocolate mocha, that faithfully recreates the taste of the famous Starbucks drink. Made from 100% arabica coffee beans combined with milk and white chocolate, every sachet will provide your day with a special moment. Other offerings from Starbucks include regular Caffé Mocha and Caramel Latte.

    Best for Sweet Luxury Coffee Lovers
    Starbucks Japan White Chocolate Mocha Premium Mixes (Pack of 3)

    Starbucks Japan White Chocolate Mocha Premium Mixes (Pack of 3)

    Enjoy a cup of Starbucks White Mocha from the convenience of your home. This is an instant drink that allows you to experience one of the most popular drinks from Starbucks at home.
    $14.99
    Pros
    • Rich white chocolate flavor
    • Café-like indulgent taste
    • Smooth and creamy
    Cons
    • Very sweet
    • Not for strong coffee fans

     AGF Blendy Cafe Latory Flavored Drinks Assortment Box 20 Sticks

    If you are interested in trying an assortment of different flavored coffee and tea drinks, this assortment box from AGF may be ideal for you. It includes rich bitter café latte, rich milk café latte, rich caramel macchiato, and rich matcha latte. Other assortment sets that contain both coffee and tea options include this gift box from Starbucks.

    Best for People Who Like Variety
    AGF Blendy Cafe Latory Flavored Drinks Assortment Box 20 Sticks

    AGF Blendy Cafe Latory Flavored Drinks Assortment Box 20 Sticks

    AGF Blendy Cafe Latory Assortment features four kinds of popular flavored drinks from the Latory series.
    $15.98
    Pros
    • Many flavors in one box
    • Fun tasting experience
    • Good for gifting
    Cons
    • Smaller servings per flavor
    • Inconsistent favorites

    Just Add Hot Water For Delicious Coffee Of All Types

    As we have explored in this blog post, in addition to its plethora of coffee chain stores, specialist coffee houses, and convenience store offerings. Japan offers a wide range of delicious coffees that are available in highly convenient stick form, for use either at home or on the go. These include coffee with or without milk, as well as a wide range of flavored coffees.

    What is your impression of stick coffee in Japan? Do you feel it recreates the taste found in the stores or is it a poor substitute? Do you have a favorite type of stick coffee? Let us know in the comments.